Is there a charity or mission that you truly believe in? Consider making it a part of your company culture. Aligning a company with a cause isn’t just a great way to make the world a better place — it can also benefit you and your staff in countless ways.
Court the Best Employees
Employees are happier when they are given opportunities to do charitable work. 57% of employees believe that charitable events improve team satisfaction, while 37% of employees feel more connected to company culture. If you want to get and retain the best employees, charitable giving can improve your company’s ability to engage them.
Employees are increasingly looking for work that is not just financially rewarding but also emotionally fulfilling. By bringing employees on board who truly believe in your mission and your causes, you can reaffirm your company culture while improving job satisfaction.
Build Trust in Your Community
Charitable work builds consumer trust. Even if the charitable work you do isn’t directly related to your organization, it still boosts customer perception of your product. Customers want to support companies that are ethical; companies that have values that align with theirs. By showing an interest in a specific cause, you send a message to your customers about who you are and what your company is about.
Apart from that, charitable work is good press — when you reach out to your community, your organization gets exposure. While that’s not always the primary reason to give to charity, it’s certainly a positive benefit.
Do Something You Believe In
What motivates you as a business owner? Aligning your business with a cause that you believe in can also make it easier for you to get through the busiest and most hectic times. People give to charity not only to do good work but also because it’s fulfilling to them. If you ever find yourself wondering what “it’s all about,” your cause could be the answer.
When employees believe in what they do, they work harder. By choosing a cause that you believe in, you can show your community and your employees that your business is not just about making money — it’s about making a difference.